What a year it has been, and a great beginning for 2018. I honestly can’t believe the number of wonderful customers that I have met who have ordered cakes, cookies and cupcakes from me. And I am grateful for each and every person that I have served. As I finish up the last remaining orders from 2017, I have been reflecting on the future of the Gingersnap Cake Shop.
Keeping up with the demand for my products has stretched me further than I have ever been stretched before; physically, mentally and emotionally. I underestimated how quickly my business would grow, and at times, it left me wondering how I would keep up with orders while maintaining such high quality work.
It is clear to me now that I need to figure out my next steps so that I can ramp up production more effectively. That is why I have decided to take a break from retail cake sales and focus on growing my wedding cake business in the future. I will no longer take custom cake orders but focus on Wedding Cakes and will have limited dates available for the 2018 Wedding season.
It has been a year of discovery for me as I launched my business; figuring out what worked and what needed improvement. One thing I know for certain is that working with Kelly’s Roots has been amazing! I am so grateful for the opportunity to have worked with Kelly and her staff. They were extremely supportive and cooperative, and I am very lucky to have met everyone there.
As I take time to regroup, I will continue to search for ways that I can improve my processes to become more efficient while maintaining a high level of artistry. I will seek out advice and work to find a feasible business model that will be sustainable for the short and long run.
I thank every person who shared a photo, referred a friend, ordered a GingerSnap sweet or gave me a kind word. It is all of you who propelled my business forward with lightning speed— and I am forever grateful.